Of the world's top 100 websites, 15% are powered by WordPress. Each year, WordPress sees huge market share increases that web developers are taking advantage of. You can get in with new clients using WordPress web design.
In this guide, we show you the step-by-step process of creating an impressive professional WordPress web design proposal that will win you more clients. Start growing your client base with better proposals today!
Why Write a WordPress Web Design Proposal?
The simple answer is that professional web design proposals win jobs. Website design is a competitive market. You aren't the only person trying to win clients.
If you want to win, you need to set yourself apart from your competition. One of the best ways to do that is by putting together a proposal for your potential client.
Another reason for writing a proposal is to help your process. WordPress web design proposals outline the details of the project and its timeline.
So, your proposal also sets your expectations for the project. As you complete the project, you can always reference it as a guide.
How to Write a WordPress Web Design Proposal
Writing a winning WordPress web design proposal takes 8 essential steps.
- Cover Page
- Identify the Problem
- Suggest a Solution
- Project Framework
- Project Timeline and Milestones
- Terms and Conditions
- What's Next?
Your cover page should be simple. Most basic project proposals include the same elements. These are the client's name and your own, the name of the project, and the date.
You may choose to use your company name instead of your own name if you want. You can also add your business logo for some professional flair.
Don't overwhelm the page with complex imagery. But, you can add striking graphics or backgrounds to help your proposal stand out. Remember to keep it clean, professional, and aesthetically pleasing.
Identify the Problem
There would be no need to hire you if the client didn't have a problem. If you reach out to a client with a proposal, you need to show them there is a reason to hire you.
So, before you suggest a solution, take the time to detail the problem. Focus on addressing some of your client's pain points.
Are they not converting enough web visits to leads? Does their website have a high bounce rate? Is their website loading time too slow?
Suggest a Solution
Now that your client knows the problems they are facing, offer to solve them. Since your client wants their website to help maintain and gain customers, try framing your solution with their customers in mind.
Be specific about what solutions you are proposing and how they will benefit the client. For example, will your solution create higher lead conversions? If so, how will you make that happen?
If you can, use numbers and percentages to support your solution. You can cite other projects you've done or case studies to get this information.
This is the part of your WordPress web design proposal where you get into the specifics of your project. Your website design process may vary, but the proposal should include at least your investigation, design, QA, and launch phases.
Use subheaders to help organize your framework. Try keeping the language simple and well organized for your client. We recommend using bulleted lists and tables where applicable.
Project Timeline and Milestones
Now that you've outlined your project, you should give your client an idea of its timeline. Map out each phase from the outline and other important milestones.
This timeline will set your and your client's expectations. Be specific about what deliverables you will provide and when. Don't forget to keep your timeline reasonable and account for delays and incidentals.
Pricing can be an intimidating subject for all freelance creatives. At this point in your proposal, you are putting a numeric value on your work. It may help to research industry standard pricing for the services you are offering before you complete this step.
We recommend offering a few different pricing options for potential clients. You can offer a limited basic package, a premium package, and even maintenance service add ons to give your client more options.
Remember to detail what each package includes, how long each package takes to complete, and (if possible) an estimate of the client's return on investment.
Terms and Conditions
Identify the terms of your agreement. These terms outline your payment schedule and any fees you require. You should also cover licensing conditions for all your working documents and graphics.
Don't be afraid to be specific in this section. It's important that you and your client have very clear expectations for your working relationship.
How to Proceed
This section will give your clients instructions on how to proceed if they wish to hire you. You should include instructions along with your contact information.
We recommend offering to schedule an audio or video call with your client to hash over the details of the proposal in this section. This will help you showcase your personality and vision as well as create a rapport with your client.
Tips for Proposals
Now that you understand how to make a WordPress website design proposal, here are a few tips to help set you apart from others. Use these tips to make your proposal more unique and persuasive for your clients.
Add Personal Flair
The most important thing to remember is that your proposal should showcase your personality. You want to show that you understand their business and offer them a design solution that works for them.
Don't Dwell on Pricing
Pricing can be tricky, but don't get stuck on it too much. This is something that will come up during negotiations, so don't make it a deal-breaker if you're trying to win over a client.
Showcase Your Work
When proposing to a new client, it may be wise to prove yourself. If you have one, link your online portfolio. Another helpful link would be a LinkedIn page or your personal website.
You can also showcase your work from client testimonials and references. Include whatever information you feel is relevant and will help you win clients.
Continued WordPress Site Support
After you win clients with your WordPress web design proposal, it's time to create your WordPress website. But, what happens after the site goes live? All WordPress websites need ongoing support.
WorkHero is the number 1 technical partner for all your ongoing WordPress needs. Our dedicated live support team takes care of small fixes, daily health maintenance, and security troubleshooting so you can take care of business.
If you're ready to support your WordPress website with the expertise of the WorkHero team, contact us today!